Keep the customers you already have

The Crestworthy portal does four things, and that is the whole list. It keeps your customer list, sends one email to everybody on it, keeps a record of what you sent, and puts you one button away from a real person.

Your customers. Names, email addresses, and anything you want to remember about them. It is your list. You can take it with you whenever you like.

A note to all of them. One screen. You write the thing you want to say and it goes out. Unsubscribes are handled for you, so you are not the one keeping track.

What you have sent. A plain record of every note that went out and who it went to.

Ask us anything. A button that reaches a real person. Not a search box full of articles, and not a robot that offers you five things you did not ask for.

The Crestworthy portal is for small businesses in Albuquerque with somewhere between one and twenty people: shops, restaurants, salons, garages, and the sort of business where the owner is also the one serving customers.

It was built for one kind of person: somebody running a real business, who is good at the work, and who has no interest in becoming good at software in order to keep doing it.

That is not a smaller version of a bigger product. It is the whole brief. Every decision in it was made by asking what that person would do next, and then removing whatever got in the way of it.

This comes out of twelve years at Mailchimp building for small businesses, and a lot of afternoons since in shops around Albuquerque asking owners what actually gets in their way. Read the whole story.